"A gateway that opens within the creative process. The language research acts as both a creative accelerator and a translator of what I envision for the film. It’s a source of inspiration for the entire team — from the screenwriter to the cinematographer and art director."
C&A – Pop Fashion
For C&A, we developed an aesthetic cartography aimed at mapping the codes that define the pop universe within contemporary fashion. The starting point was to identify the brand’s symbolic territory — pop without being popular — and from there, reveal the language elements that could guide its new expression.
What Makes Fashion POP?
The delivery brought together visual, behavioral, and narrative inspirations that balance the desire for identification with the extraordinary flair of the fashion world.
The result is a strategic foundation that informs communication, content, and style, strengthening the brand’s presence in the fashion scene with lightness, irreverence, and cultural relevance.
Having Karina as a creative partner is a privilege. Her sensitivity to language and ability to translate a briefing into innovative creative territories make every project richer, more powerful, and full of surprises.