"Working with CORA — time and time again — always feels like a fresh start, a source of renewed inspiration. As children, we look at everything with wonder and curiosity. Unfortunately, as we grow older, our vision narrows, and we stop seeing with that same openness. Collaborating with CORA is like becoming a child again."

Rafael Pitanguy

Vice President of Creative, VML Y&R

What We Did

Expression book – Samsung Shop

Samsung’s retail personality

Sensory Codes for L’Oréal

The sensory grammar of beauty

Genuinely Brazilian wellness

POPULAR WELLNESS

Spaten Brandbook

The Neo-Medieval Expression

Todo Dia a Mesma Noite

The Aesthetics of Grief

A New Language for Santander

Santander Free Co-direction

Latin Beauty

Beauty with a Latin accent

Brazilian Identity for Disney

The Brazilian Imagination

The First Circus of the New World

An Imagined Circus

Natura – Well-Being

The Aesthetics of Well-Being

Depois a Louca Sou Eu

The Language of Anxiety

Contemporary Music

Activating music as a cultural platform

Heineken – Innovation Design

The Future of Cities

Decoding E-commerce

The codes of e-commerce today

Itaú Made of Future

Itaú’s New Language

Coca-Cola – FIFA World Cup 2026

The Power of a Crowd

RedBull storytelling

Long formats still matter

Brahma – Creaminess

Exploring CREAMINESS

Schweppes Sparkling Coolness

Effortless sofistication

Gen Z Aesthetics

The New Youth Aesthetic

Devassa – Brand Expression Book

The Tropical Aesthetic

C&A – Pop Fashion

What Makes Fashion POP?

Natura – The Aesthetics of Luxury

What does the new luxury seeker truly desire?

Itaú Personnalité – Premium Culture

Premium Consumption Today

Lagunitas – Californian Soul

The Californian Aesthetic