An essential piece of work to expand the brand’s territory, bringing new perspectives and ideas to the surface — inspiring and guiding the entire creative journey.
What We Did
Expression book – Samsung Shop
Samsung’s retail personality
Sensory Codes for L’Oréal
The sensory grammar of beauty
Genuinely Brazilian wellness
POPULAR WELLNESS
Spaten Brandbook
The Neo-Medieval Expression
Todo Dia a Mesma Noite
The Aesthetics of Grief
A New Language for Santander
Santander Free Co-direction
Latin Beauty
Beauty with a Latin accent
Brazilian Identity for Disney
The Brazilian Imagination
The First Circus of the New World
An Imagined Circus
Natura – Well-Being
The Aesthetics of Well-Being
Depois a Louca Sou Eu
The Language of Anxiety
Contemporary Music
Activating music as a cultural platform
Heineken – Innovation Design
The Future of Cities
Decoding E-commerce
The codes of e-commerce today
Itaú Made of Future
Itaú’s New Language
Coca-Cola – FIFA World Cup 2026
The Power of a Crowd
RedBull storytelling
Long formats still matter
Brahma – Creaminess
Exploring CREAMINESS
Schweppes Sparkling Coolness
Effortless sofistication
Gen Z Aesthetics
The New Youth Aesthetic
Devassa – Brand Expression Book
The Tropical Aesthetic
C&A – Pop Fashion
What Makes Fashion POP?
Natura – The Aesthetics of Luxury
What does the new luxury seeker truly desire?
Itaú Personnalité – Premium Culture
Premium Consumption Today
Lagunitas – Californian Soul
The Californian Aesthetic
