"Working with CORA — time and time again — always feels like a fresh start, a source of renewed inspiration. As children, we look at everything with wonder and curiosity. Unfortunately, as we grow older, our vision narrows, and we stop seeing with that same openness. Collaborating with CORA is like becoming a child again."

Rafael Pitanguy

Vice President of Creative, VML Y&R

Natura – Well-Being

Natura – Well-Being

The aesthetic cartography developed for Natura explored new ways of living and expressing well-being. The work offered an updated perspective on how this theme manifests in today’s culture, suggesting creative paths for experiences, content, and partnerships, while also helping define expression territories for the brands in the portfolio.

The Aesthetics of Well-Being

The delivery also served as a living curatorship of initiatives, brands, and creators who are reshaping this universe — providing a rich source of potential collaborators.
A strategic tool to align teams and partners around a more contemporary, sensitive, and powerful vision of what it means to live well.