An essential piece of work to expand the brand’s territory, bringing new perspectives and ideas to the surface — inspiring and guiding the entire creative journey.

Natalia Barreira

Creative Communications Manager at Itaú

Contemporary Music

Contemporary Music

A study for Itaú on the living codes of today’s musical culture.
We dove into the movements that are transforming music into a space of collective expression, aesthetic innovation, and social articulation.

Activating music as a cultural platform

A mapping that starts at the heart of the industry and reaches the creative margins of the country — where music pulses as a language of identity, belonging, and future.

More than sponsoring the music scene, the brand was able to understand how to activate it as a platform — occupying this territory in a relevant and authentic way.