Having Karina as a creative partner is a privilege. Her sensitivity to language and ability to translate a briefing into innovative creative territories make every project richer, more powerful, and full of surprises.

Rafael Gil

CCO at Artplan and grupo Dreamers

Latin Beauty

Latin Beauty

This project repositions beauty codes by placing Latin identity at the center of contemporary aesthetic construction for Natura’s Makeup division. Through a sensitive and critical cartography, the research revealed how colonial imaginaries still shape perceptions of sophistication and beauty.

Beauty with a Latin accent

By outlining the contours of a new Global South aesthetic, it highlighted the characters, narratives, and languages that are disrupting the dominant axis

A process that strengthens Natura’s path as a brand aligned with a powerful narrative of inclusion, belonging, and symbolic regeneration.