"What always draws me to this work is the delicacy and respect with which the creative team is treated — a deep understanding of each professional’s role and a quick grasp of the needs and ‘creative tensions’ present in the process. Our experiences with CORA are always rich, fueled by sensitivity and a sharp strategic view of the communications market."

Rafael Fortes

Executive Producer, O2 Filmes

Latin Beauty

Latin Beauty

This project repositions beauty codes by placing Latin identity at the center of contemporary aesthetic construction for Natura’s Makeup division. Through a sensitive and critical cartography, the research revealed how colonial imaginaries still shape perceptions of sophistication and beauty.

Beauty with a Latin accent

By outlining the contours of a new Global South aesthetic, it highlighted the characters, narratives, and languages that are disrupting the dominant axis

A process that strengthens Natura’s path as a brand aligned with a powerful narrative of inclusion, belonging, and symbolic regeneration.