"A fundamental contribution to contemporary communication. This combination of inspiration and strategic consistency leads to more creative and effective campaigns, ensuring coherence and a high level of inspiration throughout a process that involves agencies, production companies, and internal teams."

Gabriel D’Angelo Braz

Marketing Director, Heineken® Brazil

Latin Beauty

Latin Beauty

This project repositions beauty codes by placing Latin identity at the center of contemporary aesthetic construction for Natura’s Makeup division. Through a sensitive and critical cartography, the research revealed how colonial imaginaries still shape perceptions of sophistication and beauty.

Beauty with a Latin accent

By outlining the contours of a new Global South aesthetic, it highlighted the characters, narratives, and languages that are disrupting the dominant axis

A process that strengthens Natura’s path as a brand aligned with a powerful narrative of inclusion, belonging, and symbolic regeneration.