"Working with CORA — time and time again — always feels like a fresh start, a source of renewed inspiration. As children, we look at everything with wonder and curiosity. Unfortunately, as we grow older, our vision narrows, and we stop seeing with that same openness. Collaborating with CORA is like becoming a child again."

Rafael Pitanguy

Vice President of Creative, VML Y&R

Spaten Brandbook

Spaten Brandbook

We led the aesthetic cartography that gave rise to Spaten’s rebrand — a deep dive into the medieval imagination that serves as the brand’s symbolic territory. From this investigation, we extracted language guidelines that reinterpret the past with strength and sophistication, crafting a contemporary expression that honors the beer’s 700-year legacy without losing its essence. The work revealed powerful and provocative insights that shaped the creation of the new brandbook.

The Neo-Medieval Expression

In collaboration with GUT Agency and with the support of artificial intelligence, we visually translated this new imaginary, blending tradition and innovation into a unique and memorable aesthetic.
AI was used as a creative tool in the design process, enabling the generation of images that pushed the boundaries of medieval visuality beyond the expected — exploring new textures, compositions, and atmospheres.