"Working with CORA — time and time again — always feels like a fresh start, a source of renewed inspiration. As children, we look at everything with wonder and curiosity. Unfortunately, as we grow older, our vision narrows, and we stop seeing with that same openness. Collaborating with CORA is like becoming a child again."

Rafael Pitanguy

Vice President of Creative, VML Y&R

RedBull storytelling

RedBull storytelling

An investigation into the behavior of contemporary action sports fans and the new forms of narrative engagement, developed for Red Bull TV’s long formats division as part of an internal shift to redefine its value proposition.

Long formats still matter

The study not only provided references and benchmarks that reposition long-form content as a relevant cultural asset — it also triggered a reconfiguration of editorial strategy.

A more curatorial perspective that enables Red Bull to act not only as an adrenaline platform, but also as a catalyst for culture and community.