"A sensitivity capable of translating concepts into an uncommon and admirable sensorial experience. Our collaboration on a brand experience project greatly enriched the outcome and turned the work into a benchmark within the agency."

Amanda Vilas

Brand Strategy Consultant at Interbrand

RedBull storytelling

RedBull storytelling

An investigation into the behavior of contemporary action sports fans and the new forms of narrative engagement, developed for Red Bull TV’s long formats division as part of an internal shift to redefine its value proposition.

Long formats still matter

The study not only provided references and benchmarks that reposition long-form content as a relevant cultural asset — it also triggered a reconfiguration of editorial strategy.

A more curatorial perspective that enables Red Bull to act not only as an adrenaline platform, but also as a catalyst for culture and community.