An essential piece of work to expand the brand’s territory, bringing new perspectives and ideas to the surface — inspiring and guiding the entire creative journey.

Natalia Barreira

Creative Communications Manager at Itaú

Itaú Made of Future

Itaú Made of Future

Invited by Africa Agency, we developed an aesthetic and narrative cartography to guide Itaú’s new language expression, aligned with its positioning “Feito de Futuro” (“Made of Future”). Before proposing new language codes, we conducted an in-depth diagnostic to understand the brand’s starting point — what had already been consistently built and which opportunities existed to evolve towards a more imaginative, sensitive, and present-day communication.

Itaú’s New Language

From that perspective, we mapped new codes capable of bringing more poetry, emotion, and freshness to the brand’s voice.

The delivery served as a guide for the agency’s creative and strategic teams, shaping upcoming campaigns and next steps.