Having Karina as a creative partner is a privilege. Her sensitivity to language and ability to translate a briefing into innovative creative territories make every project richer, more powerful, and full of surprises.
Sensory Codes for L’Oréal
We dove into Brazilian culture to map the sensory codes that govern beauty desire. The findings became a strategic framework for L’Oréal’s Research & Innovation Latin America team — guiding product innovation and brand communication. We also created the narrative and co-directed the manifesto film that gives visual form to this sensory world.
The sensory grammar of beauty
How does Brazilian culture encode pleasure? What makes a texture irresistible, a color magnetic, a scent unmistakable? To answer these questions, Cora developed a cultural cartography for L'Oréal's Research & Innovation Latin America team — mapping the sensory territories that shape desire and beauty perception across Latin America.
The outcome was a system of sensory codes that became a guiding framework for both product innovation and brand communication across the group's portfolio. A translation of culture into strategic raw material for the beauty industry.
