We developed the language strategy for the 2026 FIFA World Cup campaign. Designed specifically to support the creative team, the work introduced a series of visual territories to be explored based on the campaign’s big idea.
Coca-Cola – FIFA World Cup 2026
The Power of a Crowd
Each territory offered a distinct approach to visual and emotional expression — from cinematic storytelling to visual metaphors, surreal atmospheres, and unconventional, daring framings.
The goal was to bring to life the emotional power of football — the deep connection between fans and players — through a visual system that is contemporary, magnetic, and culturally resonant.
"Working with CORA — time and time again — always feels like a fresh start, a source of renewed inspiration. As children, we look at everything with wonder and curiosity. Unfortunately, as we grow older, our vision narrows, and we stop seeing with that same openness. Collaborating with CORA is like becoming a child again."