"What always draws me to this work is the delicacy and respect with which the creative team is treated — a deep understanding of each professional’s role and a quick grasp of the needs and ‘creative tensions’ present in the process. Our experiences with CORA are always rich, fueled by sensitivity and a sharp strategic view of the communications market."

Rafael Fortes

Executive Producer, O2 Filmes

Brazilian Identity for Disney

Brazilian Identity for Disney

We were invited by Disney’s Brand Experience Design team to tackle a strategic challenge: how to generate greater perceived value for Brazilian audiences through brand experiences and partnerships? In collaboration with Saga Innovation, we conducted an in-depth cartography of what defines Brazilian identity today and how to connect more authentically with the country’s contemporary culture.

The Brazilian Imagination

The project included interviews with experts from diverse fields and a deep dive into the expression of Brazilian culture through art, design, digital content, and consumer trends.
The result was a living, sensitive mapping of today’s Brazilian imagination — a tool to guide Disney’s strategic and creative decisions in the country.