"Working with CORA — time and time again — always feels like a fresh start, a source of renewed inspiration. As children, we look at everything with wonder and curiosity. Unfortunately, as we grow older, our vision narrows, and we stop seeing with that same openness. Collaborating with CORA is like becoming a child again."

Rafael Pitanguy

Vice President of Creative, VML Y&R

Brazilian Identity for Disney

Brazilian Identity for Disney

We were invited by Disney’s Brand Experience Design team to tackle a strategic challenge: how to generate greater perceived value for Brazilian audiences through brand experiences and partnerships? In collaboration with Saga Innovation, we conducted an in-depth cartography of what defines Brazilian identity today and how to connect more authentically with the country’s contemporary culture.

The Brazilian Imagination

The project included interviews with experts from diverse fields and a deep dive into the expression of Brazilian culture through art, design, digital content, and consumer trends.
The result was a living, sensitive mapping of today’s Brazilian imagination — a tool to guide Disney’s strategic and creative decisions in the country.