"A gateway that opens within the creative process. The language research acts as both a creative accelerator and a translator of what I envision for the film. It’s a source of inspiration for the entire team — from the screenwriter to the cinematographer and art director."
Brazilian Identity for Disney
We were invited by Disney’s Brand Experience Design team to tackle a strategic challenge: how to generate greater perceived value for Brazilian audiences through brand experiences and partnerships? In collaboration with Saga Innovation, we conducted an in-depth cartography of what defines Brazilian identity today and how to connect more authentically with the country’s contemporary culture.
The Brazilian Imagination
The project included interviews with experts from diverse fields and a deep dive into the expression of Brazilian culture through art, design, digital content, and consumer trends.
The result was a living, sensitive mapping of today’s Brazilian imagination — a tool to guide Disney’s strategic and creative decisions in the country.
