"A gateway that opens within the creative process. The language research acts as both a creative accelerator and a translator of what I envision for the film. It’s a source of inspiration for the entire team — from the screenwriter to the cinematographer and art director."
Lagunitas – Californian Soul
For Lagunitas, we developed an aesthetic and cultural cartography to decode the imaginary of California — the brand’s symbolic territory. The work mapped visual codes, narratives, and atmospheres that define contemporary Californian expression, from design and music to street art and cultural movements.
The Californian Aesthetic
We then evolved the delivery by exploring how to translate this atmosphere into the Brazilian context, identifying local initiatives and creators who authentically embody this spirit.
Beyond being a strategic tool filled with inspiration and curatorship, the material also served as a foundational briefing for the brand’s creative ecosystem.
