"CORA plays a fundamental role within my creative network, collaborating deeply with the team and bringing diverse and inspiring perspectives. From this plurality and range of sources, I uncover powerful insights and opportunities for our creative and aesthetics strategy."

Renato Winnig

Global Head of branding and 
creative direction, Natura&co

Lagunitas – Californian Soul

Lagunitas – Californian Soul

For Lagunitas, we developed an aesthetic and cultural cartography to decode the imaginary of California — the brand’s symbolic territory. The work mapped visual codes, narratives, and atmospheres that define contemporary Californian expression, from design and music to street art and cultural movements.

The Californian Aesthetic

We then evolved the delivery by exploring how to translate this atmosphere into the Brazilian context, identifying local initiatives and creators who authentically embody this spirit.
Beyond being a strategic tool filled with inspiration and curatorship, the material also served as a foundational briefing for the brand’s creative ecosystem.