"CORA plays a fundamental role within my creative network, collaborating deeply with the team and bringing diverse and inspiring perspectives. From this plurality and range of sources, I uncover powerful insights and opportunities for our creative and aesthetics strategy."

Renato Winnig

Global Head of branding and 
creative direction, Natura&co

Natura – The Aesthetics of Luxury

Natura – The Aesthetics of Luxury

For Natura, we developed an aesthetic cartography that explores desire through the lens of contemporary luxury culture. The delivery mapped the values, languages, and symbols that define the new luxury and translated this universe into six aesthetic territories that serve as a creative compass for the brand as it seeks to operate with greater relevance in this space.

What does the new luxury seeker truly desire?

Beyond informing positioning and expression, the work also served as a strategic curatorship of initiatives, brands, and creators who are reshaping this imaginary.
The result is a rich source of inspiration for developing products, experiences, and partnerships — blending future-forward vision with cultural repertoire for the creative team.