"CORA plays a fundamental role within my creative network, collaborating deeply with the team and bringing diverse and inspiring perspectives. From this plurality and range of sources, I uncover powerful insights and opportunities for our creative and aesthetics strategy."

Renato Winnig

Global Head of branding and 
creative direction, Natura&co

Depois a Louca Sou Eu

Depois a Louca Sou Eu

In collaboration with director Júlia Rezende, this project set out to translate the sensorial experience of anxiety — a central element of the narrative and its protagonist — through a contemporary and youthful approach. The process began with a deep immersion into the film’s emotional landscape, leading to extensive research on aesthetic languages that guided key artistic decisions, from cinematography and editing to art direction and sound.

The Language of Anxiety

The goal was not only to help the audience understand, but to feel the rhythm, disorder, and intensity of an anxious mind — through a language that is vivid, pulsating, and emotionally charged.

The research was structured into four language territories, each designed to evoke a distinct emotional state of the character. We proposed unique approaches to narrative structure, cinematographic style, and visual composition — creating a poetic and sensorial connection between the audience and the protagonist’s emotional labyrinth.

"A gateway that opens within the creative process. The language research acts as both a creative accelerator and a translator of what I envision for the film. It’s a source of inspiration for the entire team — from the screenwriter to the cinematographer and art director."

Júlia Rezende