"A gateway that opens within the creative process. The language research acts as both a creative accelerator and a translator of what I envision for the film. It’s a source of inspiration for the entire team — from the screenwriter to the cinematographer and art director."
Devassa – Brand Expression Book
As part of Devassa’s brand repositioning, we developed the language strategy that gave shape and consistency to its new expression, anchored in the core idea “The Tropical Transforms.” From this guiding concept, we defined aesthetic principles that now shape the brand’s visual and narrative identity — from photography and framing to art direction and camera movement — building a vibrant, sensorial, and contemporary tropical aesthetic.
The Tropical Aesthetic
In collaboration with GREY and the Devassa team, this work resulted in a language guide that not only directed film production but also laid the foundation for the brand’s entire communication platform.
We consolidated a comprehensive brand expression book to align all creative and production partners under the same vision.
"A fundamental contribution to contemporary communication. This combination of inspiration and strategic consistency leads to more creative and effective campaigns, ensuring coherence and a high level of inspiration throughout a process that involves agencies, production companies, and internal teams."