For Heineken, we led the cartography that gave rise to the Green Your City platform, exploring how design culture serves as a central tool in developing innovations rooted in the desires and tensions of today’s younger audiences. The work began with an investigation into emerging movements in design and urban innovation, mapping how these creative practices are reshaping not only the urban imaginary but also the way people connect with and experience city spaces.
Heineken – Innovation Design
The Future of Cities
From this research, we developed a navigation guide to the world through the lens of design — connecting cultural, aesthetic, and social trends.
The material served as the foundation for Heineken to structure its new innovation platform, Green Your City, aligning the brand with contemporary ways of thinking about and living in cities.
"A fundamental contribution to contemporary communication. This combination of inspiration and strategic consistency leads to more creative and effective campaigns, ensuring coherence and a high level of inspiration throughout a process that involves agencies, production companies, and internal teams."