"CORA plays a fundamental role within my creative network, collaborating deeply with the team and bringing diverse and inspiring perspectives. From this plurality and range of sources, I uncover powerful insights and opportunities for our creative and aesthetics strategy."

Renato Winnig

Global Head of branding and 
creative direction, Natura&co

Brazilian Identity for Disney

Brazilian Identity for Disney

We were invited by Disney’s Brand Experience Design team to tackle a strategic challenge: how to generate greater perceived value for Brazilian audiences through brand experiences and partnerships? In collaboration with Saga Innovation, we conducted an in-depth cartography of what defines Brazilian identity today and how to connect more authentically with the country’s contemporary culture.

The Brazilian Imagination

The project included interviews with experts from diverse fields and a deep dive into the expression of Brazilian culture through art, design, digital content, and consumer trends.
The result was a living, sensitive mapping of today’s Brazilian imagination — a tool to guide Disney’s strategic and creative decisions in the country.