"A fundamental contribution to contemporary communication. This combination of inspiration and strategic consistency leads to more creative and effective campaigns, ensuring coherence and a high level of inspiration throughout a process that involves agencies, production companies, and internal teams."

Gabriel D’Angelo Braz

Marketing Director, Heineken® Brazil

Coca-Cola – FIFA World Cup 2026

Coca-Cola – FIFA World Cup 2026

We developed the language strategy for the 2026 FIFA World Cup campaign. Designed specifically to support the creative team, the work introduced a series of visual territories to be explored based on the campaign’s big idea.

The Power of a Crowd

Each territory offered a distinct approach to visual and emotional expression — from cinematic storytelling to visual metaphors, surreal atmospheres, and unconventional, daring framings.
The goal was to bring to life the emotional power of football — the deep connection between fans and players — through a visual system that is contemporary, magnetic, and culturally resonant.

"Working with CORA — time and time again — always feels like a fresh start, a source of renewed inspiration. As children, we look at everything with wonder and curiosity. Unfortunately, as we grow older, our vision narrows, and we stop seeing with that same openness. Collaborating with CORA is like becoming a child again."

Rafael Pitanguy