"A fundamental contribution to contemporary communication. This combination of inspiration and strategic consistency leads to more creative and effective campaigns, ensuring coherence and a high level of inspiration throughout a process that involves agencies, production companies, and internal teams."

Gabriel D’Angelo Braz

Marketing Director, Heineken® Brazil

Depois a Louca Sou Eu

Depois a Louca Sou Eu

In collaboration with director Júlia Rezende, this project set out to translate the sensorial experience of anxiety — a central element of the narrative and its protagonist — through a contemporary and youthful approach. The process began with a deep immersion into the film’s emotional landscape, leading to extensive research on aesthetic languages that guided key artistic decisions, from cinematography and editing to art direction and sound.

The Language of Anxiety

The goal was not only to help the audience understand, but to feel the rhythm, disorder, and intensity of an anxious mind — through a language that is vivid, pulsating, and emotionally charged.

The research was structured into four language territories, each designed to evoke a distinct emotional state of the character. We proposed unique approaches to narrative structure, cinematographic style, and visual composition — creating a poetic and sensorial connection between the audience and the protagonist’s emotional labyrinth.

"A gateway that opens within the creative process. The language research acts as both a creative accelerator and a translator of what I envision for the film. It’s a source of inspiration for the entire team — from the screenwriter to the cinematographer and art director."

Júlia Rezende