"A sensitivity capable of translating concepts into an uncommon and admirable sensorial experience. Our collaboration on a brand experience project greatly enriched the outcome and turned the work into a benchmark within the agency."

Amanda Vilas

Brand Strategy Consultant at Interbrand

Itaú Made of Future

Itaú Made of Future

Invited by Africa Agency, we developed an aesthetic and narrative cartography to guide Itaú’s new language expression, aligned with its positioning “Feito de Futuro” (“Made of Future”). Before proposing new language codes, we conducted an in-depth diagnostic to understand the brand’s starting point — what had already been consistently built and which opportunities existed to evolve towards a more imaginative, sensitive, and present-day communication.

Itaú’s New Language

From that perspective, we mapped new codes capable of bringing more poetry, emotion, and freshness to the brand’s voice.

The delivery served as a guide for the agency’s creative and strategic teams, shaping upcoming campaigns and next steps.