"What always draws me to this work is the delicacy and respect with which the creative team is treated — a deep understanding of each professional’s role and a quick grasp of the needs and ‘creative tensions’ present in the process. Our experiences with CORA are always rich, fueled by sensitivity and a sharp strategic view of the communications market."

Rafael Fortes

Executive Producer, O2 Filmes

Lagunitas – Californian Soul

Lagunitas – Californian Soul

For Lagunitas, we developed an aesthetic and cultural cartography to decode the imaginary of California — the brand’s symbolic territory. The work mapped visual codes, narratives, and atmospheres that define contemporary Californian expression, from design and music to street art and cultural movements.

The Californian Aesthetic

We then evolved the delivery by exploring how to translate this atmosphere into the Brazilian context, identifying local initiatives and creators who authentically embody this spirit.
Beyond being a strategic tool filled with inspiration and curatorship, the material also served as a foundational briefing for the brand’s creative ecosystem.