"A gateway that opens within the creative process. The language research acts as both a creative accelerator and a translator of what I envision for the film. It’s a source of inspiration for the entire team — from the screenwriter to the cinematographer and art director."

Júlia Rezende

Film Director

Latin Beauty

Latin Beauty

This project repositions beauty codes by placing Latin identity at the center of contemporary aesthetic construction for Natura’s Makeup division. Through a sensitive and critical cartography, the research revealed how colonial imaginaries still shape perceptions of sophistication and beauty.

Beauty with a Latin accent

By outlining the contours of a new Global South aesthetic, it highlighted the characters, narratives, and languages that are disrupting the dominant axis

A process that strengthens Natura’s path as a brand aligned with a powerful narrative of inclusion, belonging, and symbolic regeneration.