"What always draws me to this work is the delicacy and respect with which the creative team is treated — a deep understanding of each professional’s role and a quick grasp of the needs and ‘creative tensions’ present in the process. Our experiences with CORA are always rich, fueled by sensitivity and a sharp strategic view of the communications market."

Rafael Fortes

Executive Producer, O2 Filmes

Spaten Brandbook

Spaten Brandbook

We led the aesthetic cartography that gave rise to Spaten’s rebrand — a deep dive into the medieval imagination that serves as the brand’s symbolic territory. From this investigation, we extracted language guidelines that reinterpret the past with strength and sophistication, crafting a contemporary expression that honors the beer’s 700-year legacy without losing its essence. The work revealed powerful and provocative insights that shaped the creation of the new brandbook.

The Neo-Medieval Expression

In collaboration with GUT Agency and with the support of artificial intelligence, we visually translated this new imaginary, blending tradition and innovation into a unique and memorable aesthetic.
AI was used as a creative tool in the design process, enabling the generation of images that pushed the boundaries of medieval visuality beyond the expected — exploring new textures, compositions, and atmospheres.