"What always draws me to this work is the delicacy and respect with which the creative team is treated — a deep understanding of each professional’s role and a quick grasp of the needs and ‘creative tensions’ present in the process. Our experiences with CORA are always rich, fueled by sensitivity and a sharp strategic view of the communications market."

Rafael Fortes

Executive Producer, O2 Filmes

RedBull storytelling

RedBull storytelling

An investigation into the behavior of contemporary action sports fans and the new forms of narrative engagement, developed for Red Bull TV’s long formats division as part of an internal shift to redefine its value proposition.

Long formats still matter

The study not only provided references and benchmarks that reposition long-form content as a relevant cultural asset — it also triggered a reconfiguration of editorial strategy.

A more curatorial perspective that enables Red Bull to act not only as an adrenaline platform, but also as a catalyst for culture and community.